Competitive Analysis
![](https://nihatince.com/wp-content/uploads/2022/08/competitive-leM-01-scaled.jpg)
Strategy and Moodboards
![](https://nihatince.com/wp-content/uploads/2022/08/leM01.jpg)
Personas
![](https://nihatince.com/wp-content/uploads/2022/08/persona1lm.jpg)
PRIMARY PERSONA
Name: Juliette Bernard
Age: 47
Relationship: Single
Occupation: Architect
Income: €98,000
Juliette is a Marseille-based architect with a refined global perspective. Her passion for travel complements her career, fueling a discerning palate for fine wines, music, fashion, and cuisine.
![](https://nihatince.com/wp-content/uploads/2022/08/persona2lm.jpg)
SECONDARY PERSONA
Name: Maria Campillo
Age: 34
Relationship: Single
Occupation: Marketing Manager
Income: €42,000
Maria is a Barcelona-based marketing manager with a flair for vibrant experiences. She enjoys socializing over tapas, attending flamenco shows, and dreams of exploring global cuisines through travel.
Brand Pyramid
Creating the logo
![](https://nihatince.com/wp-content/uploads/2022/08/leM02-scaled.jpg)
Logo
Typography
Colour Codes
Photography Styles
![](https://nihatince.com/wp-content/uploads/2022/08/leM11-scaled.jpg)
![](https://nihatince.com/wp-content/uploads/2022/08/leM13-scaled.jpg)
Brand Applications
![](https://nihatince.com/wp-content/uploads/2022/08/leM14-scaled.jpg)
![](https://nihatince.com/wp-content/uploads/2022/08/leM15-scaled.jpg)
![](https://nihatince.com/wp-content/uploads/2022/07/leM16.jpg)
![](https://nihatince.com/wp-content/uploads/2022/08/leM17-scaled.jpg)
![](https://nihatince.com/wp-content/uploads/2022/08/leM18-scaled.jpg)
![](https://nihatince.com/wp-content/uploads/2022/08/leM19-scaled.jpg)
![](https://nihatince.com/wp-content/uploads/2022/08/leM20-scaled.jpg)
![](https://nihatince.com/wp-content/uploads/2022/08/leM22-scaled.jpg)
![](https://nihatince.com/wp-content/uploads/2022/08/leM23-scaled.jpg)
![](https://nihatince.com/wp-content/uploads/2022/07/leM26-scaled.jpg)
![](https://nihatince.com/wp-content/uploads/2022/08/leM27-scaled.jpg)