Competitive Analysis
Strategy and Moodboards
Personas
PRIMARY PERSONA
Name: Juliette Bernard
Age: 47
Relationship: Single
Occupation: Architect
Income: €98,000
Juliette is a Marseille-based architect with a refined global perspective. Her passion for travel complements her career, fueling a discerning palate for fine wines, music, fashion, and cuisine.
SECONDARY PERSONA
Name: Maria Campillo
Age: 34
Relationship: Single
Occupation: Marketing Manager
Income: €42,000
Maria is a Barcelona-based marketing manager with a flair for vibrant experiences. She enjoys socializing over tapas, attending flamenco shows, and dreams of exploring global cuisines through travel.
Brand Pyramid
Creating the logo
Logo
Typography
Colour Codes
Photography Styles
Brand Applications
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