Getz Carpooling Solution

Product Design, Visual Design


Getz is a carpooling application which matches like-minded people in a car. Drivers and potential passengers enter their destination into the mobile app and the program matches them up so drivers can pick passengers up and share the cost along the way. It’s about sharing your commute, not sharing a taxi.

The idea behind my project comes from my home city Istanbul, which is one of the most congested cities in the world. After I moved to Vancouver l left a huge congestion problem behind – but during my research process, I realized that the problem was the difficulty of networking with people who have the same needs. That’s how ‘Getz’ was focused on traffic congestion, air pollution and driving costs solutions while matching like-minded people along the route.

TRAFFIC / Air Pollution, Noise pollution
COST / Gas, Insurance, Parking, Toll Charges

Target Audience
People who drive in rush hours for work or school purposes.

Tools & Software
Sketch, Principle, Invision, Marvel, Illustrator, Photoshop, Mapbox Studio, JScript, After Effects, Cinema 4D

Less cars in the roads – Less traffic
Reduce commute time using HOV lane
Cheaper Rides: Share the cost of gas, insurance, parking and toll
Meet people with similar interests, Business Opportunities

Product Designer, Visual Designer, Interaction Designer, Researcher, Brand Strategist, Motion Designer

Graduate Project
Specialty in Interactive Design (December 2018)


Case Study Video

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My Design Process

The main objective of this project was to design an innovative solution using principles of User Centered Design. Design decisions were made following the standards from the Stanford Design Thinking Process and the British Design Council’s Double Diamond.

Project Management​​​​​​​


I began my research by interviewing people who used carpooling before to make sure that there is a common pattern to the pain-point I was trying to solve.

Data Points and Affinity Diagram

Mental Model and Gap Analysis

Competitor Analysis

Competitor Screen Flows

User Flows

Paper Wireframing


User Testing

Map Branding and Animation

I used Mapbox Studio to create high-fidelity maps. I designed every detail such as colours, typefaces, simply everything… I created JScript functions to animate the map for each screen. 

High-Fidelity Prototype

AR Interface & Motion Tracking

I designed the interface in Sketch and used motion tracking in After Effects to simulate AR features of the app.

Final Clickable Prototype with Principle

Getz Features & Final UI Video

IOS App, Watch OS App and Landing Page Final UI

Getz Brand Identity

Strategy and Moodboards


Name: Clark Andrews
Age: 52
Relationship: Married
Occupation: Quality Assurance Analyst
Income: $68,000
Clark is 52 and lives in White Rock, Surrey, BC. He is a QA at Trimble inc Vancouver. He likes to travel when he has an opportunity. His hobby is creating DIY crafts. He drives every weekday to his workplace and he hates to stuck in traffic.

Name: Alisha Wilson
Age: 20
Relationship: Single
Occupation: Student
Income: N/A
Alisha is 20 and lives in New Westminster, BC. She is studying Computer Engineer program at UBC. She likes to go out and have a coffee with her friends. Commuting is a headache for her. She spends two and half hours every day in public transit and she can’t afford to buy a car.

Brand Pyramid

Brand Name

Sound Familiar: GETS
1. To understand (It matches like-minded people)
2. To go or come (It gets you point A to point B)

Creating the Logo



Colour Codes

Photography Styles

Brand Applications